Salesforce Marketing Cloud (SFMC) is a robust platform for managing customer engagement, but its capabilities can be extended even further with the help of free apps. These free Salesforce Marketing Cloud apps provide enhanced functionality, streamline processes, and empower users to achieve more without additional costs. Here are 4 free apps you can integrate with SFMC to elevate your marketing efforts.

1. DESelect Essentials

Category: Data Management

DESelect Essentials is a powerful app designed to simplify data segmentation and data management within SFMC. With a user-friendly interface, it eliminates the need for SQL knowledge, making it easier for marketers to create audience segments.

Key Features:

• Drag-and-drop segmentation without writing SQL.
• Save time by creating reusable filters and templates.
• Merge data from different Data Extensions effortlessly.

Why Use It?

• Marketers can focus on strategy rather than technical details.
• Increases productivity with intuitive workflows.

Availability:

Free version available with essential features.
Learn More: DESelect Essentials

2. Litmus Email Testing App

Category: Email Optimization

The Litmus app integrates seamlessly with SFMC, allowing you to preview and test your emails across various email clients and devices. It ensures your campaigns look perfect no matter where your customers open them.

Key Features:

• Real-time email previews in over 90 email clients.
• Link checking to ensure all URLs are functional.
• Accessibility checks to meet standards like WCAG.

Why Use It?

• Ensures emails render correctly, improving deliverability and engagement.
• Saves time with in-platform testing directly from SFMC.

Availability:

Free tier includes basic testing features.
Learn More: Litmus

3. Salesforce Labs - Journey Builder Activity Pack

Category: Automation Enhancements

Salesforce Labs offers a free Journey Builder Activity Pack that expands the functionality of Journey Builder with new customizable activities. Created by Salesforce employees, these activities are designed to address common business needs.

Key Features:

• Custom activities like Random Split for more dynamic journeys.
• Easily configurable without advanced technical knowledge.
• Free and frequently updated by Salesforce Labs.

Why Use It?

• Adds versatility to your journeys, enabling more personalized experiences.
• No additional cost for expanding your automation toolkit.

Availability:

Free to install from Salesforce AppExchange.
Learn More: Salesforce Labs Apps

4. Rivery for Salesforce Marketing Cloud

Category: Data Integration

Rivery is a cloud-based app that helps automate data workflows between SFMC and other platforms. It enables seamless integration without coding, making data ingestion and export effortless.

Key Features:

• Pre-built connectors for SFMC and other platforms like Google Analytics, Facebook Ads, and more.
• Customizable data pipelines for importing and exporting data.
• Automated workflows to reduce manual tasks.

Why Use It?

• Saves time by automating data syncs.
• Simplifies complex data management processes.

Availability:

Free tier includes basic features for small-scale use.
Learn More: Rivery

Conclusion

These free apps for Salesforce Marketing Cloud provide immense value by enhancing its capabilities and simplifying your workflows. Whether you are looking to optimize email campaigns, automate data workflows, or create dynamic journeys, these tools are a great way to get started without additional investment.