Salesforce Partners with Mathew McConaughey for #TeamEarth Campaign


While we all are fascinated about going to the Metaverse, Mars, and Space, the world’s #1 CRM company, Salesforce, and famous actor and writer Matthew McConaughey remind us that there is real-life earth that needs our attention and care.

TeamEarth | Salesforce | Bugendaitech

Salesforce along with new brand partner and advisor, Matthew McConaughey has launched #TeamEarth, a global campaign that aims to inspire businesses and individuals to create a better, equal, fair, trustworthy, and sustainable future together.

On February 4th, on the occasion of the Winter Olympics opening ceremony, the brand debuted a TV Spot titled  “The New Frontier”. This 60-second ad issues an important rallying cry to build a better future together. 

The “New Frontier” Spot is a part of Salesforce’s #TeamEarth campaign which shouts out for businesses and individuals to participate in creating climate action plans, learning about unconscious bias, and building ethical, accessible, and inclusive products. 

“#TeamEarth is a rallying cry we hope will inspire people and companies to use their platforms for change,” said Sarah Franklin, President, and Chief Marketing Officer, Salesforce. “Guided by our core values of trust, customer success, innovation, and equality, we are shining a light on how businesses and people can come together to build a better future. We’re delighted to partner with the acclaimed 

The motto of #TeamEarth is “Our People. Our Planet. That’s our business.”  is put forth with  a structured plan and through a list of key initiatives that includes a $100 million commitment to accelerate ecosystem restoration and climate justice and to provide free or discounted technology to more than 54,000 nonprofits, education institutions and philanthropic organisations. Salesforce hopes to provide a viable model of substantial philanthropic efforts for its stakeholders.


BugendaiTech, as a Salesforce ISV Partner, understands  the essence of #TeamEarth as it has been contributing to business, society, nature and, most importantly,  its employees since its inception. The idea of setting up an organisation that acts as a family, which follows social norms defining a virtual and integrated community, is enthralling. A hub where technology meets innovation to help customers succeed, with equal employment opportunities throughout; this is  #BugendaiOhana. 

BugendaiTech believes in giving back to the community. And we do so in association with Pledge1%, which promotes: 

  • supporting charitable organisations  technologically and financially
  • educating the underprivileged, globally
  • providing internship recommendations and job opportunities to the right candidates
  • a culture of participating in numerous social activities
  • sharing success stories

These holistic and global approaches align with the values of BugendaiTech, where we strive to grow, to serve our customers well and improve the lives of all our employees. We believe that in order to grow as a company, we must help society around us to grow as well.

Come join the Bugendai Family. 

Contact us to know more.

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