There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
So first and foremost, content marketing is a strategic marketing approach – not just haphazardly posting items to your social media feeds. You need a clear sense of what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategy.