What tool do businesses use to become successful?

When customers become your top priority, you understand that they are the reason behind your success. Developing a customer centric strategy helps your organization to become customer-focused. This means understanding your customer needs, wants while uncovering their unknown needs.

So how can you focus on each customer while providing them with stellar service?

The simple answer is: Customer Relationship Manager a.k.a. CRM. The CRM is not only the storing of customers data, it helps to build a strong relationship between the organization, customers and potential customers.

If you are a small organization or even a big one, it is important to pay attention to customer behaviors to be able to tailor features for them. CRM helps you track and analyze those behaviors without missing a single lead/customers.

(Salesforce, n.d.)

How to grow your relationship with your customers?

Building relationships could start off with a simple email which could be automated using the CRM. When you set a template for your email you can customize it by adding a call to action button, feature products/services, create campaigns and even include a survey. Emails could also be customized to specific customers who are located in different regions to showcase specific products/services that would benefit them, instead of showcasing items that would be of no value to the customers. These emails could easily be analyzed so that you could know the time of sending the emails, if certain products are not appealing to your target audience or even if your call to action button is not effective. This is a simple feature that will create an engaging environment between the customers and your organization.

Benefits of CRM

One of the major benefits that we have covered is related to customers, but CRM also has many benefits when it comes to the organization using it.

When an organization develops an automation process this will provide employees time and effort to focus on other tasks. The organization also saves money on storage space because in CRM you only pay for the storage you used. CRM provides a feature that allows you to create reports which could easily be analyzed, this could increase your knowledge about your workflow, your segmented audience and the customer retention. This software will also benefit the organization in the internal communication.

Salesforce CRM

Salesforce helps bring companies and organizations to their customers. What is unique about Salesforce is that even if you have zero experience with the CRM world they provide you with free online lessons that have hands-on challenges. These lessons and hands-on challenges provide you a work-like environment where you learn a certain topic and implement it in your CRM, you can earn badges to showcase your experience level and by the end you can register and earn a Salesforce certificate.

Many companies around the world use Salesforce, some of these companies are: American Express, Coca-Cola, AT&T, General Electric, Kellogg, HP, L’Oreal and many more.

Now, more than ever, you can simply learn CRM and implement it in your organization to increase your customer understanding, engagement, awareness and habits. Simply go to www.salesforce.com and begin your journey!

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